Time To Be Analytics!

By now you would have already selected your social media platforms and posted the content that you have created on it, so what is next?

The Next step is monitoring your audiences’ moves.

What are the most important metrics that has to be measured to identify these moves?
  • The number of new fans you are getting on a consistent basis
  • Track your customers engagement with your platforms
  • Track you website traffic and your brand awareness among the customers
  • Track your competitors
There are many tools such as Google Analytics, Sprout Social and even Platform Insights that could be used to measure these metrics, today we'll be discussing the use of these analytics based on three main platforms 

Facebook

Facebook is a free social networking site where you just have to register with your email address and then it gives you the liberty to share you pictures, videos and posts.

 Through Facebook analytics you can measure and evaluate your audience and the contribution of Facebook towards your objectives. By analyzing the likes and dislikes, shares, comments on Facebook you can evaluate your consumer's engagement with your posts and marketing campaigns 


Take a look at the Facebook analytics of TukTuk wine and dine





Apart from the quantitative data through these analytical tool you can also measure qualitative data such as the loyalty and satisfaction, for example on Facebook you can analyze the number of people talking about you brand by measuring the virality of your post or campaign.(Patel, n.d).

Instagram

This is a platform that can be used to share videos and photos. At the moment Instagram is an emerging marketing platform due to which many marketers are not aware of this as they are of Facebook.

Since this is under the ownership of facebook through the analytics on instagram you can access data that are much similar to facebook analytics such as the profile views, the impressions, reach, clicks to your website,emails received and followers. 
Below are some analytics on TukTuk wine and dine, a restaurant in Negombo


They won’t stop here; these tools provide you with much more valuable information rather than just the basic data, by breaking down the collected information based on geographic and demographic factors which would be even more helpful in analyzing where your audience is (Holtz, 2017).

Based on the analytics, Tuktuk wine and dine has an audience from Colombo and Negombo within the age group of 18 to 34 and majority of men are their audience. 

YouTube

This is a video sharing platform that allows its uses to share videos to be viewed by others. Now most of the commercial and other marketing video campaigns can be found on YouTube, this is because this concept of sharing videos are not new to the marketers due to which almost every marketer use this as a marketing tool to attract their audience ("YouTube", 2018)


Through analytic tools; on YouTube also you can collect the most common data collected by all the other platforms, apart from this data through analytics you can also measure,

  • The retention time of your audience, to analyze the influence of the campaign 
  • The playback locations through which you can identify your audiences engagement
  • The users playlist so you can monitor the likes of your audience and also 
  • other annotations and cards can be measured. 
Below are some analytics that I obtained for my two videos I posted on YouTube 





These analytics, firstly helps you to keep in track with your goals and also identify the mistakes that you are doing as a marketer. For an example through the Audience retention on YouTube you can analyze if the audience has watched you video till the end, through which it would give you an idea if your content was really something that the audience appreciate and enjoyed watching, therefore through these analytics you can identify which content is right for you target market.

The next most valuable information that you can obtain is your target audience, through analytics you are given the privilege to really understand who your target market is as you can breakdown the information based on demographics and also you can analyze you audiences engagement with you brand as well for an instance on instagram you can see how many customers contacted you after you share posts on it so that you can analyze how your target audience is interacting with you.

In my point of view these analytical tools provide you with a wide range of data that is very useful for your future marketing activities they help you to identify the misconceptions you have and create content in a manner that is very approachable and attractive to their right target market. Therefore always be mindful of this data don’t ever ignore it.

References

Holtz, J. (2017). 5 Free Instagram Analytics Tools for Marketers [Blog]. Retrieved from https://www.socialmediaexaminer.com/5-free-instagram-analytics-tools-for-marketers/

Hsiao, A. (2017). People Are Talking, Are You Listening? The Importance of Social Media Monitoring [Blog]. Retrieved from https://www.business.com/articles/people-are-talking-are-you-listening-the-importance-of-social-media-monitoring/


Hughes, B. (2017). Which Social Media Metrics Actually Matter? [Blog]. Retrieved from https://www.business.com/articles/which-social-media-metrics-actually-matter/

Patel, N. (2017). Is Your Social Media Marketing Working? Here's How to Track Your Social Media Efforts [Video]. Retrieved from https://www.youtube.com/watch?v=if69s7576SY


Patel, N. A Beginners Guide To Facebook Insights [Blog]. Retrieved from https://neilpatel.com/blog/guide-to-facebook-insights/

Social Media Marketing: A Strategic Approach, 2e. (2018). Presentation.


YouTube. (2018). Retrieved from https://en.wikipedia.org/wiki/YouTube

Comments

Post a Comment

Popular posts from this blog

Who Is the Bliss Blue Marketer ?

Image
What is Bliss Blue Marketer about? As we are living in an era based on advanced technology this has paved the way for social media platforms to be flooded upon us,so how can we deal with these social media platforms as a marketer? Don’t worry about it; this blog is all that you have to read. This blog will give you an immense knowledge of what to do and not to do as a social media marketer. Through this blog you will get an understanding on how to make your brand a success by using the platforms to position yourself and your brand and also by effectively using the tools to measure your performance and your audience on social media. Before we get on with the blog I would like to introduce myself the bliss blue marketer, so who am I? I am Ruweena Tissera, from Sri Lanka which is known as the pearl of the Indian Ocean. I am 20 years old and I am the youngest in a family of three girls. I am currently studying my degree in Management and Marketing at...
Read more

Are You An Expert ?

Image
Role And Efficacy Of Social Media Marketing  According certain findings 80% of companies use LinkedIn to recruit employees to their organization and also Facebook, Blogs, and YouTube are becoming important and easiest techniques that attract many of the target audience to a business (Edosomwan, Prakasan, Kouame, Watson & Seymour, 2011). In USA the percentage of adults engaging in   Facebook increased from 5% in 2005 to 69%   by 2018, therefore the usage of social media is increasing very rapidly due to which this industry to bound to become bigger and big in the future The  main reason for Social media marketing  to be an important role in current marketing context is as follow; It helps to boost more web traffic since a vast number of audience has access to almost every social media platform the business generates in   Enable to engage in relationship marketing with the audience by understanding, updating, and replying inquiries and sol...
Read more

Lets Get Talking....

Image
What Is Podcast And Its Future ? Podcasting has become one of the conventional internet services in the present. Podcast is a file in the form of audio or video where the users/listeners can download through their computer or mobile device and listen to. Podcast was first premiered in 2003(Nastor, 2016) ever since then the usage of podcast has being increasing. The main publishers of podcasts were broadcasters of TV and radio channels and other independent users (Gunawardena, Karagiannis, Proutiere & Vojnovic, 2009) but now podcast is emerging as a tool use by marketers to market their brands. The main reason for this is the increasing number of podcast listeners, According to the  Edison Research  (2018) based on the American populations the usage of podcast between the years of 2017 to 2018 are increased by 2% and this increment is applicable to all the age groups, demographics and gender. Apart from the wide coverage they gain from podcasting the other ...
Read more