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Who Is the Bliss Blue Marketer ?

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What is Bliss Blue Marketer about? As we are living in an era based on advanced technology this has paved the way for social media platforms to be flooded upon us,so how can we deal with these social media platforms as a marketer? Don’t worry about it; this blog is all that you have to read. This blog will give you an immense knowledge of what to do and not to do as a social media marketer. Through this blog you will get an understanding on how to make your brand a success by using the platforms to position yourself and your brand and also by effectively using the tools to measure your performance and your audience on social media. Before we get on with the blog I would like to introduce myself the bliss blue marketer, so who am I? I am Ruweena Tissera, from Sri Lanka which is known as the pearl of the Indian Ocean. I am 20 years old and I am the youngest in a family of three girls. I am currently studying my degree in Management and Marketing at...
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Are You An Expert ?

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Role And Efficacy Of Social Media Marketing  According certain findings 80% of companies use LinkedIn to recruit employees to their organization and also Facebook, Blogs, and YouTube are becoming important and easiest techniques that attract many of the target audience to a business (Edosomwan, Prakasan, Kouame, Watson & Seymour, 2011). In USA the percentage of adults engaging in   Facebook increased from 5% in 2005 to 69%   by 2018, therefore the usage of social media is increasing very rapidly due to which this industry to bound to become bigger and big in the future The  main reason for Social media marketing  to be an important role in current marketing context is as follow; It helps to boost more web traffic since a vast number of audience has access to almost every social media platform the business generates in   Enable to engage in relationship marketing with the audience by understanding, updating, and replying inquiries and sol...
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The Brand Called You....

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“ Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc “Tom Peter Personal branding is a goal driven online communication based on the appearance, choice of channels presence and actions which enable the target audience of the individual or brand to identify who the individual/ brand is, their interests and the work they perform (Vilander, 2017). Entrepreneurs with astounding online presence Chiara Ferragni A blogger and an Instagramer . She started her blog The Blonde Salad  in 2009 where she personally branded herself based on her interest towards fashion, travel and photography which was read by a vast number of people and led to her unbelievable success of being endorsed by many fashion brands and to owning her own shoe brand. (James, 2015) Richard Branson He used twitter as a platform to constantly exhibit his ...
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Time To Be Analytics!

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By now you would have already selected your social media platforms and posted the content that you have created on it, so what is next? The Next step is monitoring your audiences’ moves. What are the most important metrics that has to be measured to identify these moves? The number of new fans you are getting on a consistent basis Track your customers engagement with your platforms Track you website traffic and your brand awareness among the customers Track your competitors There are many tools such as Google Analytics, Sprout Social and even Platform Insights that could be used to measure these metrics, today we'll be discussing the use of these analytics based on three main platforms  Facebook Facebook is a free social networking site where you just have to register with your email address and then it gives you the liberty to share you pictures, videos and posts. Through Facebook analytics you can measure and evaluate your audience and t...
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Lets Get Talking....

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What Is Podcast And Its Future ? Podcasting has become one of the conventional internet services in the present. Podcast is a file in the form of audio or video where the users/listeners can download through their computer or mobile device and listen to. Podcast was first premiered in 2003(Nastor, 2016) ever since then the usage of podcast has being increasing. The main publishers of podcasts were broadcasters of TV and radio channels and other independent users (Gunawardena, Karagiannis, Proutiere & Vojnovic, 2009) but now podcast is emerging as a tool use by marketers to market their brands. The main reason for this is the increasing number of podcast listeners, According to the  Edison Research  (2018) based on the American populations the usage of podcast between the years of 2017 to 2018 are increased by 2% and this increment is applicable to all the age groups, demographics and gender. Apart from the wide coverage they gain from podcasting the other ...
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